About
Main bio
I spend my days researching, designing for B2B and B2C platforms, capital asset management systems, and other products where 'figuring out as we go' isn't an option. The people using these tools are busy, stressed, and have actual work to do. My job is to get out of their way.
I've worked with multiple global teams across the business unit as a part of R&D and I&T. I've had access to endless user research and I've had to make educated guesses with limited data. I've worked within strict component libraries and I've built design systems from scratch. What stays consistent is asking good questions, collaborating with people who know more than me, and shipping things that actually help move the needle, creating business profitability.
I completed my MDes. in 2021. Currently, I'm pursuing my MBA with University of Western Australia working on developing skills and experiences in Product Management and Business Administration. This equips me with advanced skills to communicate and lead teams across the board effectively and understand how to strategise for bigger business impact for the product in the market.
it's me
WHAT I DIVE INTO
Starting with why, not what
Before jumping into wireframes and prototypes, i spend a lot of time identifying the right problem to solve. My favorite projects start with good questions and end with solutions that feel obvious in hindsight.
think first, draw later.
no perfect world here!
Designing for real constraints
Perfect conditions don't exist. Budgets are tight, timelines are aggressive, legacy systems are messy, and sometimes you just can't talk to users directly. I'm comfortable making smart decisions with imperfect information and finding creative solutions within real limitations.
Collaboration over hero design
The best work happens when designers, engineers, and product folks are actually talking to each other, not throwing things over the wall. I genuinely enjoy the back-and-forth of figuring out what's possible, what's practical, and what's going to create the most value.
we, not me.
details build trust.
Making the invisible visible
Some of the most impactful design work isn't flashy, it's the progress indicator that keeps people oriented, the auto-save that prevents panic, the validation message that actually helps instead of just saying 'error.' These details build trust.
Deep dive into my work
Timeline
Schneider Electric
Led 0-to-1 product discovery and development for an AI-powered HMI migration solution, defining customer problems, validating opportunities, and collaborating with Product, Engineering, and Business teams to support migration from third-party platforms to Schneider Electric ecosystems. • Led AI-driven product discovery and validated 17 AI-enabled product concepts integrating supply chain workflows, spare parts management, and intelligent assistance to improve serviceability and operational efficiency. • Designed and scaled Agentic AI frameworks for enterprise product experiences, enabling modular feature delivery across 6+ cross-functional teams and global business units while aligning customer needs with product strategy. • Delivered 50+ user interfaces across 20+ workflows for a Smart Edge Device platform, contributing to MVP validation through iterative prototyping and customer feedback. • Presented product concepts, MVPs, and prototypes to 50+ global stakeholders across Product Management, Engineering, Marketing, and Business teams, supporting validation and achieving 80–90% stakeholder alignment across collaborative initiatives. • Conducted customer research, usability testing, journey mapping, and workflow analysis to identify user pain points, validate hypotheses, and influence product direction across enterprise industrial automation solutions. • Collaborated with Product Managers and Engineering teams to prioritize features, refine product requirements, and improve user adoption through data-informed product decisions.
Nov 2021 - Feb 2026
Aurigo Software Technologies
Built an enterprise design system for capital asset management products, achieving approximately 95% component reuse and improving team efficiency by approximately 30%. • Redesigned multi-platform web, mobile, and tablet product experiences using responsive and adaptive design principles, reducing time-to-market by approximately 25%. • Delivered user-centric feature enhancements for legacy capital asset management systems, improving usability and the overall product experience for long-term user segments. • Designed a scalable icon library and icon font system for 17+ global products, ensuring consistency and usability across platforms.
Jun 2020 - Nov 2021